Simon Butcher

Now popularised by intense American commercialisation of the last century, Valentine's Day is possibly the most obtuse and superficial holiday on the occidental calendar. With its deep roots in history, this day has now become an significant cash cow in the Hallmark holiday line-up.

In the West, there is societal obligation that lovers must present each other with gifts, and somehow love each other more-so on this day than any other day. Chocolates, flowers (preferably red roses), and lingerie are the norm for intimate presents to one's other half, accompanied by the "traditional" pre-printed greeting card. In more Americanized [sīc] cultures, it is perceived that the expense and lavishness of a gift reflects proportionally on the degree of love being declared.

Does anyone else find this just a little repugnant?